For the official opening of the Mercedes-Benz store at CascaiShopping, we developed interactive content for several digital signage screens by LG.
We created multimedia contents in an ultra wide format and developed an interactive experience that invited people to approach the large videowall so they could ear the sound of large waves a strong image of the Nazaré’s Gigantic waves surfed by Garret McNamara.
Besides the video productions, we also developed a discover and fun interactive experience, a place were you can get to know Mercedes-Benz products and enjoy a fun photo booth that integrated the visitor´s face into the McNamara´s body.
Client: Mercedes-Benz & C. Santos VP
We had an idea: to give the clothing store´s mirrors the functionality of making it easy for us to compare different clothes we put on to try, and besides of making a video for comparison, to allow us to instantly share the new clothes we are trying so our friends can see and give us their opinion.
LG liked the idea and opened their showroom for us to make the first tests of this brand-new interactive mirror in their digital signage screens. The idea grew, and we also ended up developing multimedia contents to embed in mirrors for the hairdresser’s universe.
We went to the Mercedes-Benz shopping mall store in CascaiShopping, to test on the 12 screen video wall provided with LG’s sponsorship, some interactive solutions that we developed in our studio.
In this video we can see different interactive content and interactive dynamics to integrate with the digital signage – activation of contents by voice; exploring a 360º image by hand movements; integrating in real-time a live image on the video wall; controlling visual content by the simple walking movement of a person; activating a content with the proximity of the person.
All these interactive dynamics are great for brand activation and in-store events. They are a new and fun way to engage people and explore the brand’s notoriety as well as to present products in an innovative way or to create a fun moment that relates the people with the brand and the most recent technologies.