WTF was present at Lisboa Games Week, at FIL, with an activation aimed at reinforcing communication of the new WTF app and in which it is possible to scratch and win prizes. With this starting point, we developed an interactive scratch battle game.
In this competition, we combined the physical with the digital, where we challenged players to scratch a real vinyl according to the scratch marks appearing on the game screen. For 4 days, we had hundreds of DJ battles, and over 1200 players having fun.
For the 2nd edition of Surf Out Portugal, we were challenged to create an interactive and fun experience to attract visitors to our Client’s booth. In response to this briefing we created an interactive digital surfing game and the result could not have been better. Visitors lined up and even the giant wave surfer, Garrett McNamara, had a go at our game.
In this challenge, participants had to climb onto the interactive surfboard and move their body towards the “waves” that were appearing on the game screen. In the end, the highest-scoring entrant won a signed surfboard by Garrett McNamara.
Client: C. Santos VP